It’s relatively hard for a movie studio to attain something like a cult following—very few people care about logos—but the New York-based indie outfit A24 has done just that: their label is an instant signifier of quality to the discerning cineaste; their merch frequently sells out; their films are festival circuit mainstays.
What Is Good Taste Worth? About $2.5 Billion…
It’s relatively hard for a movie studio to attain something like a cult following—very few people care about logos—but the New York-based indie outfit A24 has done just that: their label is an instant signifier of quality to the discerning cineaste; their merch frequently sells out; their films are festival circuit mainstays.
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