Going to the Movies: Still the Best Value Around
Going to the Movies: Still the Best Value Around
David Herrin of The Quorum on the value proposition of theaters and why tracking is ticking upward.
Appears in this episode
This week I’m rejoined by David Herrin of The Quorum—a must-visit site for any amateur or professional box office nerd—to talk about a new study The Quorum put together in partnership with The Cinema Foundation about the value proposition of going to the movies. We talked all sorts of stuff on this episode: why audiences are three times more excited to return to theaters now than they were at the same time last year; how going to the movies stacks up against going to concerts and other out-of-the-home events; the percentage of consumers who get concessions; and why Barbie’s surprisingly high unaided awareness might still be a cause for concern.
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Going to the Movies: Still the Best Value Around
Are Broadway shows, concerts, and amusement parks really the best comparisons to movies? Those other things are yearly events at best for most people whereas I feel like the theaters and studio expect movies to be quarterly or even monthly events for people, more of a bread and butter type of entertainment rather than a special event. You start comparing movies to TV or video games and its $10-$20 for 2 hours of content versus $10-$20 for a month of streaming for TV or $60 for 20-100 hours for a video game (sometimes 400 or more if you are a nerd like me) and it isn't nearly as rosy a comparison. Why are those not good comparisons?